Tag Public Relations

McDonald’s leaves a bad taste in the mouth

And we’re not judging the burgers

In the UK McDonald’s has released an advertising video which has been widely judged to be in bad taste. And rightly so, there has been public outrage. McDonald’s has apologized for the “upset” that it caused, yet it refuses to withdraw the advert.

The advert features a boy who struggles to find something in common with his dead father – until his mother reveals that the boy’s favorite meal – a dish from McDonald’s – was also his father’s favorite meal.

Widows have called the video “offensive” and children (many of whom are now adults) who were bereaved in childhood have stated that they are “sickened” and “disgusted.”

McDonald’s has made a massive faux pas here. Read more

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