Tag Marketing

McDonald’s leaves a bad taste in the mouth

And we’re not judging the burgers

In the UK McDonald’s has released an advertising video which has been widely judged to be in bad taste. And rightly so, there has been public outrage. McDonald’s has apologized for the “upset” that it caused, yet it refuses to withdraw the advert.

The advert features a boy who struggles to find something in common with his dead father – until his mother reveals that the boy’s favorite meal – a dish from McDonald’s – was also his father’s favorite meal.

Widows have called the video “offensive” and children (many of whom are now adults) who were bereaved in childhood have stated that they are “sickened” and “disgusted.”

McDonald’s has made a massive faux pas here. Read more

Nok-nok-nokiaing on heaven’s door

Oh, oh, oh-oh-oh

Nokia and Microsoft have announced an alliance whereby Nokia will use Microsoft Windows on its new models of smartphones, beginning in 2013.

Will that save Nokia?

At Vox Sapiens we think Read more

Brandy excesses

How many brands does a car company need?

The Financial Times recommends that Ford no longer needs Mercury, although it doesn’t speculate on the merits of selling it rather than closing it.

The FT also comments that “a Mercury-less Ford would resemble its Asian competitors with just two brands – mass-market and luxury.” So is that the best option for an automaker?

Read more

Rusty old dumping ground

Await the Chinese backlash

The latest European passenger vehicle emissions standard (“Euro5”) was introduced in September 2009. Since that date, in Europe it has been illegal to sell new vehicles that do not meet this standard. Older models that only met the Euro4 standard can only be exported outside Europe to markets with more lenient standards. Within Europe the cars have little value – they can only be disassembled in order to reuse the components – and this value is therefore below cost.

This situation alone raises the possibility that dominant carmakers in the other markets will already be very suspicious of Euro4-compliant automakers. But it can get worse, much worse. Imagine that Read more

Really? You don’t say!

Taking your watch and telling you the time

Just a bloglet today – a more substantial post will be arriving soon.

.
I subscribe to Get Abstract (registration required) which provides 5-page abstracts of business books, allowing me to keep up with trends without spending my entire life reading books. Usually I find it very useful. But today I received an abstract that included the most banal statement ever. Read more

Marketing Myopia revisited

What about tobacco?

Recently I was re-reading Theodore Levitt’s epochal Marketing Myopia and considering the basic premise that companies are not defining their markets correctly (by being product-orientated or service-oriented rather than customer-oriented) and therefore not following the market as it migrates to an alternative product or service to fulfil the same underlying desire.

Then it struck me that maybe there is an exception for which a replacement has not been produced, and maybe cannot be produced … Read more

Copyright © Vox Sapiens
Intelligent Commentary on Society and Business

Built on Notes Blog Core
Powered by WordPress