Category Sales

Nok-nok-nokiaing on heaven’s door

Oh, oh, oh-oh-oh

Nokia and Microsoft have announced an alliance whereby Nokia will use Microsoft Windows on its new models of smartphones, beginning in 2013.

Will that save Nokia?

At Vox Sapiens we think Read more

Brandy excesses

How many brands does a car company need?

The Financial Times recommends that Ford no longer needs Mercury, although it doesn’t speculate on the merits of selling it rather than closing it.

The FT also comments that “a Mercury-less Ford would resemble its Asian competitors with just two brands – mass-market and luxury.” So is that the best option for an automaker?

Read more

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